Why You Need a Visual Content Strategy

If your blog is a wordy meta maze that is hard to navigate, you may need to pick a route to uplift your content. Visual tools can help you populate your blog without swamping it with words. And what better way than infographics, the perfect marriage of words and visuals? Here’s how infographics can improve…

How to Master Inbound Marketing

Traditional advertising, often experienced through screens and displays, is more interruptive than interactive to the average Joe. Inbound marketing, on the other hand, is the perfect union of content, social media marketing and search engine optimisation that negates the impersonal approach of conventional marketing. If you’ve just been introduced to the concept, here’s how you…

A Guideline to Content Ideation

Over the years, many brands have churned out content like local eateries have, food; brazen and conventionally serviced. Exquisite content, on the other hand, has distinguished itself for its innovation and experimentation. There are various layers to good content, and it is important to devote time and attention to each one. If you’re not sure…

The Perks of Updating Your Blog Frequently

Think of blogging as an ultramarathon. Without a routine, a sporadic schedule can be rather meaningless. Likewise, If you’re waiting on a blue moon to update your blog, chances are, you’re being forgotten in the interim windows. Here’s why updating your blog frequently is a good idea. Stronger SEO When content on blogs is updated…

Content Elements to Weave Into Your Business Blog

In a world where attention spans are about as short as the tail end of a glorious Sunday evening, a superior blog can help you cut through the digital clutter. Here are some tips you should be sure to add in your communication quiver when putting your business blog together. Make Your Content Relatable Relatability…

8 Tips to Make Your Business Blog Shine

If you’ve been considering a business blog but haven’t been quite sure about how to go about it, start right here. Here’s presenting 8 tips to make your business blog shine. Thanks to the power of social media and search engine optimisation, your blog can work in magical, mysterious ways to scale your customer reach. As you…

A Beginner’s Guide to SEO Content

If you’re like us, you likely don’t venture beyond the first page of the search results that Google throws up at you. You know the first page is the best page; the crown jewel of all things Google. And just like that, the gazillion pages that follow the golden first are left entrenched in a…

How a Business Blog Can Hit You a Jackpot

Perhaps you’re the kind that wonders what the brouhaha is, over maintaining a business blog. Or perhaps you simply haha over the brands that do. The truth is, adding a blog to your business website can be fabulous for your brand and your bank account. Here’s how.  

5 Benefits of Outsourcing Content Creation

In recent times, many marketers have been diagnosed with a raging epidemic, resulting in anxiety, sleepless nights and hair loss. Doctors that conducted a study on a sample set found that the epidemic was being spurred on by an ingrained fear of marketing substandard content to customers. The prescription was simple. Outsource content to content specialists, the…