If you’re like us, you likely don’t venture beyond the first page of the search results that Google throws up at you. You know the first page is the best page; the crown jewel of all things Google. And just like that, the gazillion pages that follow the golden first are left entrenched in a bygone yesterday, left to be excavated thousands of years from now.
This raises an interesting question: what makes the first page, the first page? What are these precious articles and how did they get there? The answer: SEO. The term is often thought to be associated with complicated meta tags and laborious coding, but the truth is, it’s much simpler than you think.
SEO or Search Engine Optimisation refers to the optimisation of a website so that it stacks higher up in search results and is easier to find on the internet. There are four easy steps to SEO success. Luckily, we have you covered.
Step 1. Keyword Identification
It’s important to evaluate which keywords are being keyed in most often on the internet. This is always industry specific and gauging relevant keywords for your offerings is the first step to creating tailored content for your audience. Make a note of keywords that are related to your business and then use the Keyword Planner by Google to determine the best keywords to use. Also, feed your keywords into Google to explore related search phrases displayed towards the bottom of the page.
Step 2. Keyword Optimisation
Once you know your keywords, stitch them into the content on your website. Articles, web pages, blogs and guides are some of the formats within which you can include your keywords.
Step 3. Content Augmentation
If your content is a mishmash of elements, pause right there. A haphazard assortment of content may seem wonderful to you, but not so much to your audience. Need of the hour: order, order!
Step 4. Content Marketing
Once your content is in place, it’s time to share it with the world. Leverage social media, writing forums and consider posting your articles on other high-traffic sites. Nothing spells cross-promotion like guest blogging.
A consistent, focused content strategy can work wonders in pulling potential clients to your website. Use a combination of content elements to keep it interesting. You never know; with a little effort, Google may reserve a place for you on its front page.
So, there you go; a keyhole to SEO.